July 2025, by Peter Makhlouf, Head of pre-sales, Abu Dhabi
#AI #Customer Success #Leadership Development #Thought Leadership
The Future of Presales: Humans, AI, and the Art of Closing
In 2025, presales at Emircom is no longer a demo checkpoint, it’s a strategic force multiplier. In the UAE and KSA, where AI-readiness and business outcomes matter more than ever, SEs now shape architecture, drive adoption, and sustain value. Blending AI tools, remote-first efficiency, and business fluency, today’s SEs operate as trusted advisors, not just tech validators. This evolution aligns with Emircom’s shift from infrastructure projects to outcome-led engagements across cloud, cybersecurity, and national digital transformation mandates.